Category Archives: Positioning Strategies

1. Funny Video: Two Gumbas Consulting May 6, 2009

   Posted in Marketing Strategies, Positioning Strategies, Uncategorized, Videos.

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2. Is Writing Proposals Really Worth a Consultant’s Time and Effort? April 19, 2009

   Posted in Attracting Qualified Prospects, Building Your Herd, Positioning Strategies.

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3. In Getting Consulting Engagements…Is “Credibility” or “Reputation” More Important? January 20, 2009

   Posted in Attracting Qualified Prospects, Building Your Herd, Marketing Strategies, Positioning Strategies, Uncategorized.

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4. Are Consultants Providing a Service…or Providing Authoritative Advice? January 13, 2009

   Posted in Marketing Strategies, Positioning Strategies, Uncategorized.

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5. Don’t Cheat Your Consulting Clients Out of Giving You Referrals! January 5, 2009

   Posted in Building Your Herd, Marketing Strategies, Positioning Strategies.

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6. For Consultants: Fulfill the Needs and Desires of Your Prospects! January 2, 2009

   Posted in Attracting Qualified Prospects, Building Your Herd, Marketing Strategies, Positioning Strategies, Uncategorized.

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7. Consultants: Build a Better Blog! December 29, 2008

   Posted in Marketing Strategies, Positioning Strategies, Writing.

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8. Desperate Housewives? Yes. Desperate Consultant? No Way! December 27, 2008

   Posted in Attracting Qualified Prospects, Info-Marketing, Marketing Strategies, Positioning Strategies.

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9. Consultants should be open to working with other consultants December 24, 2008

   Posted in Attracting Qualified Prospects, Positioning Strategies, Uncategorized.

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10. Education Builds Credibility with Your Consulting Prospects December 19, 2008

    Posted in Positioning Strategies, Uncategorized.

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11. Consultants Should Record Every Speech, Phonecall, and/or Meeting December 18, 2008

    Posted in Attracting Qualified Prospects, Info-Marketing, Positioning Strategies, Speaking.

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12. Consultants Can Now Be Better Bloggers December 9, 2008

    Posted in Info-Marketing, Positioning Strategies, Writing.

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13. If you’re a consultant, you’re in the information marketing business! November 21, 2008

    Posted in Info-Marketing, Positioning Strategies, Speaking, Writing.

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14. I Give You Permission to Change the Rules! November 18, 2008

    Posted in Positioning Strategies.

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15. You? “The Resident Expert?” November 11, 2008

    Posted in Positioning Strategies.

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16. What’s a “Holy Crap” Package? November 7, 2008

    Posted in Attracting Qualified Prospects, Positioning Strategies.

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17. How’s Your Follow Up? November 5, 2008

    Posted in Attracting Qualified Prospects, Positioning Strategies.

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18. “Commodity Consultant” or “Leading Authority?” November 5, 2008

    Posted in Positioning Strategies, Uncategorized.

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19. A 15-second commercial formula I learned from a “Very Large Texan” November 5, 2008

    Posted in Positioning Strategies, Speaking.

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