Unconventional Tips, Strategies, and Thoughts on How to Attract New Clients Without Writing Free Proposals
What do Batman, Super-man, and Donald Trump all have in common?
They wear “costumes” that create a sense of power to the public.
Yes, even Donald Trump has a ‘costume.’ (I’ll get to that in a minute.)
What if, instead, Bruce Wayne showed up without his Batman costume and was wearing a turtleneck with a scarf and blazer? Would criminals still fear him? Continued…
Posted in Uncategorized.
Do you know the “genius” of Bill Glazer?
I do. I think he’s an awesome man to study marketing and advertising from.
Did you know in 2000, the industry journal MR Magazine named Bill and his Marketing System to the list of the ‘100 Top People, Places, and Things Impacting the Retail Industry at the Millennium’… the equivalent of being named to People or Time Magazine’s list of the 100 most noteworthy or influential individuals.
Did you also know one of Bill’s accomplishments was his winning Continued…
Posted in Direct Mail, Marketing Strategies, Uncategorized.
NEWS FLASH!
Britney Spears’ Mother’s Publisher Delays Release Of Her Advice Book, ‘Motherhood,’ In Light Of Britney’s 16 Year Old Sister’s Revelation She Is Pregnant
No, in case you missed this, it is a real news item. Incredibly, Britney’s mother did have a book of parenting advice and stories from raising Britney coming out, and it was not a “you might be trailer park trash if” joke book. It was intended to be taken seriously, and presumably would be and eventually will be by a media that has become, itself, a bunch of ignorant fools barely able to read teleprompters and in perpetual drool over celebrity. The fact that this is news at all speaks volumes about the sad state of affairs. But here’s what’s REALLY comical yet also instructive from this three way train wreck – the mother’s statement expressing puzzlement at her 16 year old’s pregnancy because, Continued…
Posted in Marketing Strategies, Mindset.
I watched a great video tonite by marketing and Internet Guru Rich Schefren.
To be honest, I haven’t really ever “connected” with Rich. I don’t think I’ve really ever given him a chance. However, Jay Abraham speaks about him like he’s a God or something. He’s mentioned several times in Jay’s new book “The Sticking Point Solution“. So, when I got an email from him Continued…
Posted in Mindset, Uncategorized.
As a consultant, I’ve never used TV as a medium to reach my target market. Nor, have I used these techniques to improve bottomline profits. For some people this style of consulting may work! I’m guessing it’s an East Coast thing… you know, like Boston, New York, Jersey, etc.
Check it out.
If you like this video, please leave a comment. Or, send me an email at Craig@FormerStrugglingConsultant.com
Craig Valine, “The [Former] Struggling Consultant”
http://FormerStrugglingConsultant.com
Posted in Marketing Strategies, Positioning Strategies, Uncategorized, Videos.
I found this video on my friend Ramon Vela’s StreetSmartVAR.com website. It’s from the movie “The Pursuit of Happyness” where Will Smith scolded his child for having big dreams, and then says, “Don’t listen to anyone who tells you you can’t do it!. Even me. You do whatever you have to….”
Watch the video.
If you like this article, please leave a comment. Or, send me an email at Craig@FormerStrugglingConsultant.com
Craig Valine, “The [Former] Struggling Consultant”
http://FormerStrugglingConsultant.com
Posted in Mindset, Uncategorized.
A long time ago I used to write proposals for prospective clients. It would take me days, even weeks to complete. After all the work and careful thought that went into them, many many times I would not get the engagement. It seemed like a complete waste of time. I hated it.
I don’t like the RFP and proposal writing process for a lot of reasons. One of which is, whether you do a great job and meet all the requirements of the RFP, you still have little or no chance of getting hired.
Here’s why I believe this: Continued…
Posted in Attracting Qualified Prospects, Building Your Herd, Positioning Strategies.
It’s a good question. We consultants have been drilled into believing that “credibility” is the most important asset you can have to gain a clients trust. According to Dictionary.com, the word credibility means: “Worthy of belief or confidence.”
While it is important that we instill confidence in our prospects or clients minds, how do we actually do that?
We can present: Continued…
Posted in Attracting Qualified Prospects, Building Your Herd, Marketing Strategies, Positioning Strategies, Uncategorized.
I found this series of videos on YouTube.com called “The Consultants.” They’re spoofs on not only consultants dealing with clients, but also people who call themselves “consultants” who are really just out of work lummox’s.
This particular episode is about two consultants meeting with a Manager about improving morale in the office. Enjoy!
If you like this post, please leave a comment or email me at Craig@FormerStrugglingConsultant.com
Craig Valine, “The [Former] Struggling Consultant”
Posted in Uncategorized, Videos.
You know, there are a lot of consultants out there who are “lackey’s” or “lap dogs” to their clients. They’ll do anything the client tells them to do. The consultant, who is supposed to be the expert, gets treated like a piece of poop.
When I was struggling as a consultant, I did the same thing. One reason was, I didn’t really know better. The other reason was, I needed any money I could get.
That has changed. Continued…
Posted in Marketing Strategies, Positioning Strategies, Uncategorized.