I watched a great video tonite by marketing and Internet Guru Rich Schefren.
To be honest, I haven’t really ever “connected” with Rich. I don’t think I’ve really ever given him a chance. However, Jay Abraham speaks about him like he’s a God or something. He’s mentioned several times in Jay’s new book “The Sticking Point Solution“. So, when I got an email from him Continued…
As a consultant, I’ve never used TV as a medium to reach my target market. Nor, have I used these techniques to improve bottomline profits. For some people this style of consulting may work! I’m guessing it’s an East Coast thing… you know, like Boston, New York, Jersey, etc.
I found this video on my friend Ramon Vela’s StreetSmartVAR.com website. It’s from the movie “The Pursuit of Happyness” where Will Smith scolded his child for having big dreams, and then says, “Don’t listen to anyone who tells you you can’t do it!. Even me. You do whatever you have to….”
A long time ago I used to write proposals for prospective clients. It would take me days, even weeks to complete. After all the work and careful thought that went into them, many many times I would not get the engagement. It seemed like a complete waste of time. I hated it.
I don’t like the RFP and proposal writing process for a lot of reasons. One of which is, whether you do a great job and meet all the requirements of the RFP, you still have little or no chance of getting hired.
It’s a good question. We consultants have been drilled into believing that “credibility” is the most important asset you can have to gain a clients trust. According to Dictionary.com, the word credibility means: “Worthy of belief or confidence.”
While it is important that we instill confidence in our prospects or clients minds, how do we actually do that?
I found this series of videos on YouTube.com called “The Consultants.” They’re spoofs on not only consultants dealing with clients, but also people who call themselves “consultants” who are really just out of work lummox’s.
This particular episode is about two consultants meeting with a Manager about improving morale in the office. Enjoy!
You know, there are a lot of consultants out there who are “lackey’s” or “lap dogs” to their clients. They’ll do anything the client tells them to do. The consultant, who is supposed to be the expert, gets treated like a piece of poop.
When I was struggling as a consultant, I did the same thing. One reason was, I didn’t really know better. The other reason was, I needed any money I could get.
You know, I live in Pasadena, CA - Home of the Rose Parade and Rose Bowl Game. I’ve owned several houses in the area of the years, all right near the parade route. So, my family hosts an Open House every year, having friends and family over for brunch, then we walk down to the parade route and have some more fun.
This year, one of our femalr friends brought a male guest. His name was “Uva.” He was an Interior Decorator from Hamberg, Germany.
At one point in the day, he and I found ourselves Continued…